The taste? Well at first I hated it. (it's still not the real thing) The directions say to add 1 teaspoon to 1 cup of hot (hot boiling water). I found that gave me luke warm brown water. Bleghh. I then decided to add more than 1 tsp and add to boiling hot tea kettle water. It was okkkaaayyy. Not great. C- at best.
Then I decided to add other stuff - like cocoa powder, vanilla syrups, mint hot chocolate mix. All of a sudden it was good! Maybe even a B+ grade! Probably not the healthiest way to start your day but enjoyable for the coffee less - give us a break!
A hot chocolate mix with pero cup of morning goodness. It's no real coffee but a good way to start a morning.